Business in Africa

In a market where competition is very fierce and consumer preferences keep changing, avoiding market research is one of the biggest and most expensive business mistakes any entrepreneur can make. But, quite unfortunately, it is also one of the repeated mistakes we see entrepreneurs and small business owners make, especially in this part of the […]

Starting a business in Africa is a step that several entrepreneurs take, either to expand an already existing business or to diversify their investment portfolios. Many foreign investors take an interest in starting a business on the continent due to the vast untapped opportunities available. Whereas diasporas and local entrepreneurs see it as a means